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Friday, May 5, 2017

The Beer Café Now At Kamala Mills

Gone are the days when people bought a particular brand of beer and enjoyed with their friends at business meetings or at private parties, sometimes they would have in their car or in front of a liquor store. 

The whole idea has changed, and the taste buds too. It is no more a dingy bar or a closed room but now its a vibrant café. The idea is to have infused beer paired with selected finger food. To compliment the brand’s choicest beers is the carefully curated food menu with pairing across brews and food group. People are learning the taste of hard drinks from very early age and why not? If its is different from normal beer and has an exotic taste.


Everyday there are new beer joints cropping up around the city. ‘The Beer Café’ has launched its 10th outlet in Mumbai at Kamala Mills, Mumbai prime commercial hub.



This outlet has been given vintage feel that brings forward the essence of an era that was once characteristic to the city. The café boasts of patterns and textures that are splashed with yellows and rust.



The tables are fairly separated from each other with long tables across the room for bigger groups and some dotted into cozy islands allowing privacy for smaller groups. Two LCDs on the wall completes the interiors for cricket loving fans. The vibrant music is in higher decibels leaving little space for conversations.



Offering as many as 24 beers on tap and over 50 brands from 19 countries, the largest collection of beer brands under one roof, the café is a true heaven for beer lovers.



I am not much of a beer lover, I had ordered Pepsi for self, but still I did take a sip or two from small beer glasses on the table and was quite fascinated by its taste.



Specially the black, creamy, velvety-smooth  Shepherd’s Double Stout Draught’ that had burnt flavors of roasted cocoa and coffee notes. The other that I tasted was sweet and sour beer with little bitterness called “Hoegaarden Draught”. This had a strong touch of coriander with a hint of orange. I was tipsy after two sips, but looking around I found that people seemed to enjoy all the flavors.



The food was excellent. I loved the garden fresh pizza, chicken bruschetta, stadium style nachos and the flaky chicken chips. There was even veg and non-veg briyani on the menu.

The Beer café is doing for popular beverage what Starbuck is doing for coffee and soon we will have many more such Beer café all across India.

There was no alco-beverage chain in India. Every now and then, a new fad comes in form of discotheques, nightclubs and lounge bars. But cafes remain consistent with their offerings. Socializing is now an inescapable phenomenon and these cafes serve as a perfect neighborhood meeting place for urban consumers. We saw a white space there and filled it with merging the two: beer and café. Thus, began The Beer Cafe’sjourney in April 2012, with the launch of our first outlet in Gurgaon.” Says RahulSingh, the CEO of The beer Café


And the game has just begun. 


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